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Introduction. Part I: Understanding SEO. Chapter 1: Search Engine Basics. Chapter 2: Creating an SEO Plan. Part II: SEO Strategies. Chapter 3: Building Your Site for SEO. Chapter 4: Keywords and Your Web Site. Chapter 5: Pay-per-Click and SEO. Chapter 6: Maximizing Pay-per-Click Strategies. Chapter 7: Increasing Keyword Success. Chapter 8: Understanding and Using Behavioral Targeting. Chapter 9: Managing Keyword and PPC Campaigns. Chapter 10: Keyword Tools and Services. Chapter 11: Tagging Your Web Site. Chapter 12: The Content Piece of the Puzzle. Chapter 13: Understanding the Role of Links and Linking. Part III: Optimizing Search Strategies. Chapter 14: Adding Your Site to Directories. Chapter 15: Pay-for-Inclusion Services. Chapter 16: Robots, Spiders, and Crawlers. Chapter 17: The Truth About SEO Spam. Chapter 18: Adding Social-Media Optimization. Chapter 19: Automated Optimization. Part IV: Maintaining SEO. Chapter 20: SEO Beyond the Launch. Chapter 21: Analyzing Success. Appendices. Appendix A: Optimization for Major Search Engines. Appendix B: Industry Interviews. Appendix C: SEO Software, Tools, and Resources. Appendix D: Worksheets. Glossary. Index.

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic.; One-stop res

SEO : search engine optimization bible